CMS Surveyors has the technical credibility to become the go-to independent QA inspection partner for the UK's renewable energy accreditation ecosystem. This is the plan to get there.
Every major UK accreditation body that certifies renewable energy installers is legally required to audit their members regularly. Most struggle to do it properly. That's CMS's opening.
UKAS-accredited bodies must regularly inspect member installers against MCS/PAS 2030 standards. With thousands of members, the audit volume is enormous, and many bodies are under-resourced to deliver it.
CMS already performs technical QA work in the renewable energy space. The jump from client-facing inspections to white-label auditor for an accreditation body is a natural and credible extension.
A single contract with NAPIT, NICEIC, or HETAS could mean hundreds of inspections per year. One relationship = compounding revenue. Fewer, larger, stickier deals than chasing individual installers.
To install renewable energy systems and access government subsidy schemes (BUS, ECO4, RHI), installers must be certified by an MCS-approved Certification Body. Bodies like NAPIT, NICEIC, HETAS, OFTEC, and the IAA carry out that certification and ongoing surveillance.
Certification bodies are themselves accredited by UKAS (the UK's national accreditation body) and must demonstrate robust QA processes, including technical inspections of member installations. They typically either employ in-house inspectors or contract specialist third parties. CMS can be that third party.
Every major UK accreditation and certification body has been mapped, prioritised, and enriched with contact data. The full list is in the linked spreadsheet.
Open Target Spreadsheet (Google Sheets) →+ 10 medium priority and 6 lower priority targets in the spreadsheet
The pitch is simple: you're already doing mandatory audits. Let us do them better, faster, and at lower cost than building the capability in-house.
Independent, on-site inspection of renewable energy installations (solar PV, heat pumps, battery storage, biomass) against MCS and PAS 2030 standards. Includes photography, measurement, and evidence collection.
Detailed written reports to accreditation body standards. Evidence-based findings, pass/fail assessments, remediation recommendations. White-labelled to the CB if required.
Ongoing scheduled inspection programme for CB member businesses, on annual or biannual cycles. Systematic coverage of a CB's installer base, with reporting dashboard and trend analysis.
Rapid-response inspections when a CB receives a complaint about a member installer. Independent third-party assessment provides defensible evidence for disciplinary or remediation decisions.
The core pitch, the risk-removal mechanism, and three tested email openers. Use these as the backbone of every touchpoint.
Your members need auditing. Your UKAS accreditation requires independence. We solve both.
CMS Surveyors provides certification bodies with a fully independent technical inspection service for their installer networks. We handle the site visits, the audit reports, and the evidence trail. You get UKAS-defensible inspection records without the overhead of building and managing an in-house team.
What you get
Why not in-house
In-house inspectors investigating your own members creates the impartiality conflict UKAS specifically flags at re-accreditation. Independent third-party inspection removes that risk entirely. Inspection capacity also scales with demand, not with your hiring budget.
The entry point: de-risk the yes
Start with a five-inspection pilot. No contract, no commitment.
We inspect five member installations, deliver full audit reports, and you judge the quality yourself. If it works, we build a programme. If it does not, you have lost nothing. Twenty minutes with Stephen to see if there is a fit.
Three options depending on tone. Option 1 is the sharpest: it looks like a compliance issue, not a sales email.
Subject line
UKAS clause 4.1.4
Opening line
"Hi [Name], quick question: when UKAS audits your impartiality controls at re-accreditation, what evidence do you point to for your installer surveillance inspections?"
Why this works
The subject line looks like a compliance issue, not a sales email. It gets opened because the reader thinks UKAS flagged something. Then the question puts them on the back foot: they either know the answer and want to validate it with you, or they do not know and urgently need to. Either way, you get a reply. It treats them as a professional facing a real regulatory problem, not a prospect being pitched.
Subject line
Your member inspections
Opening line
"Hi [Name], most CBs I speak to are running their installer surveillance in-house. Under ISO 17065, that is the one area UKAS will push hardest on. Worth 20 minutes to show you how we have solved it for others?"
Why this works
It opens with a truth they recognise instantly, which builds immediate credibility. "Most CBs I speak to" implies you are already embedded in their world and talking to their peers, not cold-calling from outside it. Naming the specific standard removes any doubt you know what you are talking about. The CTA is low-commitment: 20 minutes to see how others solved it. Curiosity does the rest.
Subject line
[X] certified members
Opening line
"Hi [Name], with that many certified businesses, the maths on surveillance inspections does not work with an in-house team. We handle the field work so you do not have to. Worth a quick call?"
Why this works
Using their actual member count signals you have done your homework, not sent a generic blast. It turns an abstract problem ("inspection is hard to scale") into a concrete maths problem they cannot argue with. Large member counts make the inspection burden feel real and immediate. Best used for the largest CBs where the scale gap is most obvious: NICEIC at 38,000 members is a very different conversation to a body with 500.
Before a single message is sent, we need two things: a PDF one-pager to share on connection, and a short video from Stephen to anchor the follow-up.
A clean, 2-page PDF that lands in LinkedIn messages. Recipients should be able to read it in under 90 seconds and know exactly what CMS offers and why they should talk to Stephen.
Recommended structure:
Levity designs and writes this. CMS reviews before it goes out.
A short, informal-but-professional video of Stephen speaking to the camera. This goes in the Day 7 follow-up message. Personal > polished. The goal is trust, not production value.
Recommended script structure:
Levity writes the full script. CMS shoots it on a phone, no production needed.
Outreach runs from Stephen McCrum's personal LinkedIn. As a founder, his profile carries significantly more weight than a company page. The sequence is: connect → document → video → Calendly.
Automation tool
Expandi / Dripify
see tool comparison below
Send a connection request with a brief, non-salesy note referencing their specific role. Max 200 characters. The goal is acceptance, not a pitch.
"Hi [First Name], I work with independent inspection teams supporting certification bodies in the renewable energy space. Thought it'd be worth connecting., Stephen"
Personalise the [First Name] and optionally add a line referencing their specific body (e.g. "saw your work with NAPIT").
Within 24 hours of acceptance, send the one-pager PDF (or a link to it). Keep the message warm, not transactional. No call-to-action for a meeting yet.
"Thanks for connecting, [First Name]. We work with accreditation bodies to handle technical inspection and surveillance work for their installer networks. Thought this brief overview might be useful. Happy to chat if timing's ever right. No rush at all."
Attach the PDF or link to a hosted version of the document.
Share the founder video. This is the highest-converting touchpoint. A real face and voice builds trust instantly and stands out from 99% of LinkedIn messages.
"[First Name], I recorded a short 2-minute video explaining exactly what we do and why I think it might be relevant to [their org]. Worth 2 minutes if you have them: [video link]"
A short, direct final message. If they haven't responded by now, this is the last automated touch. After this, archive and revisit in 3 months.
"Last one from me, [First Name], if independent technical inspections for your installer network is ever on your radar, I'd love 20 minutes. Here's a link to my calendar: [Calendly link]. If not, totally understood. Happy to connect again down the line."
Best-in-class LinkedIn safety record. Cloud-based (not Chrome extension), so works while your laptop is off. Smart sending limits mimic human behaviour.
Slightly cheaper than Expandi, similar feature set. Good for straightforward sequences. Less sophisticated safety controls but still widely used.
Realistic phased plan from kick-off to first booked meetings. All sequence setup and management is handled by Levity.
The research is done, the sequence is designed, the targets are mapped. Here's the order of play to go live.
Walk through the service brief, credentials, and proof points so Levity can write copy that's accurate and punchy. 30 minutes max.
Free account at calendly.com. Create a "20-min Discovery Call" slot. Share the link with Rees.
expandi.io. Connect to Stephen's LinkedIn. Levity configures all sequences, sending limits, and personalisation.
PDF document for sharing on LinkedIn connection. CMS reviews once, fast turnaround.
Levity writes the script. Stephen films on a phone, 2–3 minutes, good light, no production needed. Upload to Loom or YouTube unlisted.
High Priority batch (12 orgs) loaded into Expandi. Sequences go live. Levity monitors replies and flags anything warm for Stephen.
The research is done. Book a call with Rees to kick off and we can be in market within two weeks.